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Leads are client entities with lead status. The same entityKey is used after you convert them to Active clients. Deals are a separate pipeline object with their own statuses and sources.

Settings first

Create a lead

Write access required. POST /api/v1/leads. Individuals / sole traders: entityName = given name, entitySurname = family name (not auto-split). Companies: entityName = legal or trading name; leave surname unset.

Convert to client

Sets client status from Lead to Active. The entityKey does not change. 400 if the entity is already a client.